Part 2 of my thoughts on corporate boards. As usual, written fast and I enjoy critical feedback. This time the lens is on corporate boards as a product. As with any product the question is: who is the customer and whats the value proposition for that customer.
No more skating but boards are boards
The best framework for this from my perspective is the value preposition canvas - so I am going to use that step by step.
Customer Number 1: The shareholder. Probably this is most relevant for the "key shareholders". As in, in public companies these are most likely going to be concentrated shareholders.
I personally have no idea who is on the board of the companies I have stock in (though I just check the board of jd.com out of curiosity) because most of the time I have a couple of shares for fun.
Who is the customer for corporate boards?
Customer Number 2: The CEO and probably the wider C-level management. I suppose that their what they want from the product "corporate board" could be outlined like this.
CEO has a customer of the product "board"
Now there are probably both other customer (minority shareholders, employees, the public) that I am missing here as customers.
At the same time there are probably jobs and pains that I am missing. Looking forward to learn and update.